The technique of increasing the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization. SEO focuses on unpaid traffic rather than bought or direct traffic. The art and science of getting pages to rank higher in search engines like Google is known as search engine optimization (SEO).
The process of optimising web pages in order to increase organic traffic and boost a website's.
On-page SEO is based on the page's content, which implies that anything on the page can effect SEO.
the HTML, internal links, and metadata, as well as publishing high-quality, relevant content and photos.
The practice of testing and assessing a website's performance in terms of SEO, speed, competition, and traffic is referred to as website analytics. Any site can benefit from website analysis if the conclusions are subsequently used to improve it—for example, by reducing page size to improve overall speed or optimizing a high-traffic landing page for more conversions.
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